Pier 39 | San Francisco

Pier 39 is a bustling shopping, dining, and entertainment complex located on the waterfront in San Francisco, California. It is one of the most visited destinations in the city, drawing millions of tourists each year with its unique combination of attractions, shops, and spectacular views of the San Francisco Bay. Pier 39 is located at Fisherman’s Wharf, so it is part of the larger waterfront area that is known for its historic significance, seafood, and panoramic views.

History and Development

Early History: The site where Pier 39 stands today was once part of the Embarcadero waterfront, an industrial area primarily used for shipping and fishing in the early 20th century. Over time, however, the area underwent a major transformation.

Creation of Pier 39: Pier 39 was developed in the 1970s by the McCarthy family, who saw the potential to turn the waterfront area into a vibrant commercial district for both locals and tourists. The complex opened in 1978 and quickly became a success, offering a wide variety of shops, restaurants, and entertainment venues.

Expansion: Over the years, Pier 39 has expanded and renovated several times to accommodate the increasing number of visitors. Today, it includes over 100 shops, restaurants, and attractions, with a focus on providing a family-friendly atmosphere and diverse experiences.

Key Attractions at Pier 39

Sea Lions:

One of the most famous and beloved features of Pier 39 is the colony of California sea lions that regularly sunbathe on the floating docks near the pier. These sea lions first appeared in the early 1990s after the Loma Prieta earthquake in 1989, when they began to haul out on the docks. Today, they are one of the top attractions at Pier 39, with crowds gathering to watch them lounge, bark, and occasionally interact with each other.

The sea lions have their own designated viewing area where visitors can observe them up close. Interpretive signs around the area provide information about the sea lions and their behaviors.

Aquarium of the Bay:

Located at Pier 39, the Aquarium of the Bay offers an immersive experience that highlights the diverse marine life found in the waters of the San Francisco Bay and nearby ecosystems. Visitors can walk through glass tunnels surrounded by sharks, rays, sea otters, and schools of fish, offering a close-up look at the local marine life.

The aquarium also hosts interactive exhibits designed to educate visitors about the health of the bay and its conservation.

The 7D Experience:

This is an interactive, high-tech motion ride that combines 3D visuals, real-time interaction, and special effects. It’s a popular attraction for families and thrill-seekers, offering a fun and immersive experience in a small theater.

Street Performers:

Pier 39 is known for its lively and vibrant atmosphere, often featuring street performers of various kinds. Visitors can enjoy live music, magic shows, dancers, jugglers, and other entertainers. The street performers add a festive touch to the area and are a great part of the entertainment experience.

Bay Views:

One of the most appealing aspects of Pier 39 is the stunning views it offers of the San Francisco Bay, including Alcatraz Island, the Golden Gate Bridge, and the Bay Bridge. Many restaurants and cafes along the pier offer outdoor seating with panoramic views, making it a great spot to relax and take in the scenery.

Pier 39 Carousel:

A charming feature for families and children is the Pier 39 Carousel, a traditional carousel featuring hand-painted wooden animals, including sea creatures and historical figures from San Francisco’s past. The carousel is beautifully designed and provides a fun, nostalgic experience for visitors of all ages.

Shops and Dining

Shopping:

Pier 39 is home to more than 100 shops offering a wide variety of goods, from high-end fashion and jewelry to unique souvenirs and local crafts. The shopping experience at Pier 39 includes everything from boutique shops to larger chains.

Gift Shops: Many stores at Pier 39 sell San Francisco-themed merchandise such as T-shirts, hats, postcards, and trinkets. These are popular with visitors looking to take home a souvenir.

Specialty Stores: There are also specialty stores selling gourmet food, handmade jewelry, and home décor items. San Francisco-themed art, including paintings and photography of iconic landmarks like the Golden Gate Bridge and Alcatraz, is often featured.

Dining Options:

Pier 39 offers a range of dining options, from casual eateries to fine dining restaurants, with a focus on seafood and local Californian cuisine.

Seafood: As a waterfront destination, Pier 39 has a number of restaurants serving freshly caught seafood, including clam chowder served in a sourdough bread bowl, crab dishes, shrimp cocktails, and fish tacos. Some well-known restaurants here include Bubba Gump Shrimp Co., Fog Harbor Fish House, and The Crab House.

International Cuisine: In addition to seafood, there are also many options for international cuisine, including Italian, Mexican, and American dishes. Pier 39 offers a broad range of dining experiences, whether you're looking for a quick bite or a sit-down meal with stunning bay views.

Special Events and Seasonal Celebrations

Pier 39 hosts a variety of special events and seasonal celebrations throughout the year, including:

Holiday Events: During the Christmas season, Pier 39 is decorated with festive lights, and there is often a holiday tree on display. Visitors can enjoy seasonal events such as Santa visits, live holiday music, and special shopping promotions.

Fourth of July: Pier 39 is a popular spot to watch the Fourth of July fireworks over the Bay, especially with its views of the waterfront and the nearby Golden Gate Bridge.

Year-Round Events: Pier 39 also hosts special events like the Chinese New Year Festival and Wine Festivals, attracting visitors with unique celebrations throughout the year.

Other Nearby Attractions

Bay Cruises: Pier 39 is located near the departure point for various boat tours and cruises around the bay. Popular cruises include trips to Alcatraz Island, Golden Gate Bridge tours, and sunset cruises. Visitors can also hop on a ferry to other parts of San Francisco or explore Angel Island or Sausalito across the bay.

Historic Ships: The San Francisco Maritime National Historical Park is located nearby, featuring historic ships and the Hyde Street Pier. Visitors can explore ships such as the Balclutha, a 19th-century sailing vessel, and the USS Pampanito, a World War II submarine.

Conclusion

Pier 39 is a dynamic and lively waterfront destination that offers a wide range of activities and attractions for visitors of all ages. Whether you’re there to see the sea lions, enjoy delicious seafood, shop for unique souvenirs, or take in spectacular views of the bay, Pier 39 provides an unforgettable San Francisco experience. Its combination of history, entertainment, and natural beauty makes it one of the city’s most beloved landmarks.