Big Texan Steak Ranch | Amarillo

The Big Texan Steak Ranch is a famous steakhouse and roadside attraction located in Amarillo, Texas, along the iconic Route 66. Established in 1960, it is well-known for its 72-ounce steak challenge, which has become a legendary attraction for both locals and travelers passing through the area.

Key Features:

Location:
7701 Interstate 40 Access Rd, Amarillo, TX 79118. It’s easily accessible from the I-40 highway, making it a popular stop for those traveling along Route 66.

Hours of Operation:
The restaurant is open daily from 8:00 AM to 10:30 PM, allowing visitors to enjoy the Big Texan experience throughout the day.

72-Ounce Steak Challenge:

The most famous aspect of the Big Texan is its 72-ounce steak challenge, where daring participants attempt to consume a massive 72-ounce top sirloin steak along with a full meal in under one hour. The challenge consists of:

72-ounce steak

Shrimp cocktail

Baked potato

Salad

Dinner roll with butter

If participants can finish the entire meal within the one-hour time limit, the meal is free. If they fail, they are required to pay the full price, which is $72 for the meal.

Challenge Records:

The current record for completing the challenge is held by Molly Schuyler, who managed to finish the meal in 4 minutes and 22 seconds, a feat that has gained significant attention.

The challenge is available during regular business hours, and there are no reservations required to participate. The event attracts many brave eaters, both locals and travelers looking to test their appetites.

Dining Experience:

The Big Texan Steak Ranch offers a diverse menu beyond the challenge, with an array of options for those looking to enjoy a hearty meal without the competitive element:

Steaks of various cuts and sizes

Ribs and grilled meats

Burgers and sandwiches

Salads, sides, and desserts

Additionally, the restaurant offers a selection of handcrafted beers brewed on-site, which enhances the dining experience.

Accommodations & Attractions:

In addition to the steakhouse, the Big Texan has expanded into a larger complex with various attractions:

Big Texan Motel: A Route 66-style motel where visitors can stay overnight in a uniquely themed setting.

Big Texan RV Ranch: An RV park with full hookups for travelers passing through the area.

Big Texan AIRBNB: A unique lodging experience designed to resemble an old West Texas town, providing an authentic and quirky overnight stay.

The complex also includes the Big Texan Palace, an outdoor venue where live performances and events are held, particularly during the summer months.

Shopping & Souvenirs:

Visitors to the Big Texan can browse a variety of Route 66 and Texas-themed merchandise in the on-site gift shop. The shop offers everything from apparel to local souvenirs, making it a great place to pick up a memorable keepsake.

Visitor Tips:

Timing: If you’re interested in taking on the 72-ounce steak challenge, try to arrive early to avoid crowds, especially during peak travel times or weekends.

Weather Considerations: The outdoor elements of the complex, like the Big Texan Palace, can be affected by weather, so it's best to check the schedule for live performances before planning your visit.

Whether you’re up for the 72-ounce steak challenge or just want to enjoy a great meal, the Big Texan Steak Ranch is a must-visit stop in Amarillo, Texas. With its rich history, interactive experience, and unique offerings, it’s an iconic part of the American roadside culture.