Center in the Square | Roanoke

Center in the Square is a vibrant, multi-level cultural complex located in downtown Roanoke, Virginia. Established in 1983, it functions as a dynamic nonprofit regional cultural center that brings together a variety of museums, galleries, theaters, and educational spaces under one roof. With over 400,000 visitors annually, including nearly 200,000 schoolchildren, Center in the Square plays a pivotal role in enriching the community’s cultural, artistic, and educational experiences.

Architecture and Layout

The facility occupies a distinctive seven-story building centered around a dramatic six-story atrium that acts as a visual and physical focal point. The atrium is home to striking aquariums and an open space that connects the multiple floors, allowing visitors to navigate easily between the different attractions. This architectural design encourages exploration and engagement by creating an inviting, open environment filled with natural light and interactive exhibits.

Key Attractions and Cultural Institutions

Center in the Square houses several renowned cultural and educational institutions, each offering unique experiences:

Science Museum of Western Virginia: Located primarily on the fourth floor, this museum features hands-on exhibits designed to engage visitors of all ages in science and technology. Its displays focus on topics such as environmental science, human biology, technology, and agriculture. The museum also includes a maker space, promoting creativity and innovation, and a garden dedicated to agricultural education.

Roanoke Pinball Museum: A distinctive museum boasting a collection of over 50 vintage and modern pinball machines. Visitors are encouraged to play the machines, blending fun with the history and mechanics of pinball gaming.

Roanoke STARCADE Arcade Museum: This nostalgic arcade museum showcases classic video and arcade games from past decades, appealing to gaming enthusiasts and those interested in the evolution of digital entertainment.

Harrison Museum of African American Culture: Dedicated to preserving and interpreting the history, heritage, and culture of African Americans in the Roanoke Valley region, this museum offers exhibitions, artifacts, and educational programs that highlight significant contributions and stories.

Mill Mountain Theatre: A professional theater company that offers a full season of live performances including musicals, dramas, and family-friendly productions. Founded in 1964, it is a key component of Roanoke’s performing arts scene and is housed within Center in the Square.

Kids Square Children's Museum: Designed specifically for children, this interactive museum features exhibits and programs that encourage discovery through play, focusing on science, art, and cultural themes in an engaging and educational manner.

The Atrium and Aquariums

One of the signature features of Center in the Square is its spectacular six-story atrium, which houses impressive aquariums and water exhibits:

Living Reef Aquarium: An 8,000-gallon coral reef aquarium filled with over 250 vibrant marine fish and coral species. It serves as a captivating centerpiece that educates visitors about marine ecosystems and conservation efforts.

Moon Jellyfish Tanks: Two large cylindrical tanks contain moon jellyfish, creating a mesmerizing display. These tanks are connected by a tidal estuary exhibit that also supports seahorses and other aquatic species, offering insight into estuarine environments.

The combination of these aquatic displays and the airy atrium space creates a unique atmosphere that blends art, science, and nature.

Rooftop Garden and Dining

Atop the building, Center in the Square features a beautifully maintained rooftop garden complete with koi ponds and lush landscaping. The garden offers panoramic views of downtown Roanoke and the surrounding Blue Ridge Mountains, providing a tranquil retreat in the urban environment.

The rooftop is also home to the Six and Sky Rooftop Grille, a popular dining venue that offers guests a chance to enjoy meals and refreshments while soaking in the stunning scenery. This space is frequently used for private events, receptions, and community gatherings, adding a social and celebratory dimension to the center’s offerings.

Educational Programs and Community Engagement

Center in the Square is deeply committed to education and community involvement. Through partnerships with local schools, organizations, and volunteers, it provides numerous educational programs, workshops, and special events tailored to diverse audiences, especially youth. The center’s accessible and varied cultural resources support lifelong learning and foster community pride.

Visitor Information

Operating Hours:

Monday: 10:00 AM – 5:00 PM

Tuesday to Saturday: 10:00 AM – 8:00 PM

Sunday: 1:00 PM – 6:00 PM

Admission:
Admission fees vary depending on the specific museum or attraction within Center in the Square. Some areas may offer free access, while others charge a fee or accept donations. Visitors can inquire about combined passes or group rates through the center’s box office.

Accessibility:
The facility is fully accessible, with elevators and ramps ensuring that visitors with mobility challenges can enjoy all exhibits and features.

Summary

Center in the Square stands as a cultural cornerstone of Roanoke, blending art, history, science, and entertainment in a single, centralized location. Its diverse museums, engaging exhibits, live theater, and unique architectural features provide enriching experiences for visitors of all ages. Whether exploring interactive science exhibits, enjoying live performances, playing vintage games, or simply appreciating the vibrant atmosphere of the atrium and rooftop garden, visitors are guaranteed a rich cultural encounter that reflects the creativity and spirit of the Roanoke community.