Settlers Green Outlet Village | Conway NH

Settlers Green Outlet Village, located in North Conway, New Hampshire, is the heart of shopping in the White Mountains-a lively open-air complex that blends retail therapy with the charm of a small New England town. Open year-round, it draws travelers with a mix of brand-name outlets, local boutiques, and seasonal events, all framed by views of Mount Cranmore and the surrounding mountain ridges.

Setting and Atmosphere

The village sits just off the White Mountain Highway (Route 16), forming a walkable cluster of wide pedestrian lanes, landscaped courtyards, and shaded benches. The air often carries the smell of fresh coffee from nearby cafés, mingling with the faint scent of pine drifting down from the nearby forests. It feels relaxed yet upbeat-shoppers strolling between stores, kids laughing by the fountain, and the distant hum of cars heading toward the Kancamagus Highway.

Shopping and Retail Variety

Settlers Green is home to over 70 outlet and specialty stores, featuring both global and regional names. Shoppers find everything from outdoor adventure gear to designer fashion:

Outdoor & Activewear: L.L. Bean, Columbia, The North Face, REI Co-op.

Lifestyle & Fashion Brands: Coach, Michael Kors, J. Crew Factory, Loft, Nike, Adidas.

Home & Specialty Shops: Le Creuset, Yankee Candle, Kitchen Collection, Lindt Chocolate.

Local Flair: A handful of New Hampshire-made boutiques and artisan craft stores offering maple products, handmade soaps, and mountain-inspired art.

The layout makes it easy to wander-shops grouped by theme, connected by covered walkways and bright flower beds in summer.

Dining and Leisure

Between shopping breaks, visitors can unwind at one of several eateries or cafés. Options range from quick bites like bagel cafés and pizzerias to relaxed sit-down spots serving New England comfort food. In winter, outdoor fire pits provide a cozy gathering point, while in warmer months, patios fill with travelers enjoying ice cream and mountain air.

Events and Community Feel

Settlers Green maintains an inviting community rhythm throughout the year. Seasonal highlights include:

“Bring A Friend” Weekend in November, one of the state’s biggest shopping events.

Summer concerts and art walks, featuring local musicians and sculptors.

Holiday light displays, with the village wrapped in white and gold string lights, creating a storybook winter scene.

Art installations, murals, and sculptures scattered through the courtyards add a cultural touch, giving the space more character than a typical outlet mall.

Visitor Experience

The village offers ample free parking, clean facilities, and helpful visitor services, making it comfortable for day trips or quick stopovers. Many travelers pair a shopping day here with nearby attractions such as Cranmore Mountain Resort, Echo Lake State Park, or Diana’s Baths-all within a short drive.

Closing Impression

Settlers Green Outlet Village combines the energy of modern retail with the easy charm of mountain life. Whether browsing for hiking gear, enjoying a meal with mountain views, or simply strolling under autumn leaves, the experience feels both lively and laid-back-a fitting reflection of North Conway’s welcoming spirit at the crossroads of commerce and nature.