Atlanta Motor Speedway (AMS) | Atlanta

The Atlanta Motor Speedway (AMS) is one of the premier motorsports venues in the United States, located in Hampton, Georgia, approximately 30 miles south of downtown Atlanta. Established in 1960, it has grown to become a landmark facility in NASCAR racing and a key destination for motorsports enthusiasts seeking thrilling high-speed competition and a rich racing heritage.

Location and Facility Overview

Situated in the suburban area of Hampton, AMS is easily accessible from Atlanta, making it a major attraction for both local fans and visitors nationwide. The speedway’s expansive complex includes seating for approximately 71,000 spectators, modern amenities, and a well-maintained racing surface designed to deliver intense racing action.

The track itself is a 1.54-mile (2.48 km) quad-oval asphalt circuit featuring 28 degrees of banking in the turns and 5 degrees on the straightaways. This configuration creates a challenging and fast track that encourages side-by-side racing and strategic maneuvering, contributing to some of the most exciting events on the NASCAR calendar.

Track Evolution and Design

The Atlanta Motor Speedway has undergone significant transformations since its inception to enhance racing quality, safety, and spectator experience:

Original Design (1960): When AMS opened, it featured a 1.5-mile oval design, typical of speedways built in that era.

1997 Renovation: A major overhaul repositioned the start/finish line to improve visibility for fans and added doglegs to the frontstretch, creating unique racing lines and increased overtaking opportunities.

2021 Reconfiguration: Perhaps the most transformative upgrade occurred in 2021, when the track was reprofiled to include steeper banking in the turns, now at 28 degrees — the highest among NASCAR intermediate tracks. The racing surface was also narrowed to 40 feet. This design change shifted the racing style toward pack racing, similar to superspeedways like Daytona and Talladega, generating more thrilling and competitive races with higher speeds and closer racing dynamics.

Major NASCAR Events

Atlanta Motor Speedway hosts two major NASCAR Cup Series races annually, which are highly anticipated by fans and participants alike:

Ambetter Health 400 (February):
Traditionally the second race of the NASCAR Cup Series season, the Ambetter Health 400 marks the beginning of the sport’s spring racing schedule. It is known for its fast pace and the challenge it presents to drivers adapting to the early season’s evolving competition.

Quaker State 400 (June):
Scheduled mid-season, this race has become increasingly prominent, especially following the track’s 2021 reconfiguration. The Quaker State 400 is the first race of NASCAR’s In-Season Challenge, a new format designed to add excitement and stakes throughout the racing year.

These events draw tens of thousands of spectators and nationwide television audiences, cementing AMS as a vital hub in NASCAR’s racing circuit.

Racing Experience and Fan Engagement

Beyond the professional race events, Atlanta Motor Speedway offers fans immersive opportunities to engage with the sport:

NASCAR Racing Experience: Fans can get behind the wheel of real NASCAR race cars in a controlled environment. This program provides various packages, including beginner sessions and advanced driving experiences where participants complete multiple laps guided by professional instructors. This hands-on access to racing allows fans to appreciate the skill and adrenaline involved in high-speed motorsports.

Concerts and Festivals: AMS also hosts concerts, festivals, and other special events, creating a multifaceted entertainment destination beyond racing.

Cultural and Media Significance

Atlanta Motor Speedway’s reputation extends into popular culture. It has been featured as a filming location for movies such as Smokey and the Bandit II (1980), Six Pack (1982), and Logan Lucky (2017). This connection to Hollywood highlights its status as an iconic American motorsports venue.

Infrastructure and Amenities

The speedway complex includes state-of-the-art facilities to accommodate large crowds and ensure a high-quality visitor experience. These include multiple grandstands, hospitality suites, concession areas, and ample parking. The venue also has modern garage and pit facilities designed to support the demands of professional racing teams.

Impact on the Community and Economy

AMS is a significant economic engine for the region, attracting visitors who contribute to local hospitality, tourism, and service industries. Race weekends generate substantial revenue for Hampton and surrounding communities through hotel stays, dining, retail, and other visitor spending.

The speedway also actively engages with the local community through various outreach programs, including youth education initiatives and charity events connected to the motorsports industry.

Summary

Atlanta Motor Speedway is a world-class racing venue that combines a rich history with cutting-edge racing innovations. Its challenging 1.54-mile quad-oval track, steep banking, and high speeds make it a favorite among drivers and fans alike. The two annual NASCAR Cup Series races hosted here are highlights of the racing calendar, showcasing intense competition and dramatic finishes.

With opportunities for fans to experience NASCAR firsthand and a legacy that extends into film and culture, AMS stands as a premier destination for motorsports in the Southeastern United States and across the country. The speedway’s commitment to continual improvement and fan engagement ensures it remains a dynamic and exciting hub for racing entertainment.