Information
Landmark: Schell’s BreweryCity: New Ulm
Country: USA Minnesota
Continent: North America
Schell’s Brewery, New Ulm, USA Minnesota, North America
Overview
Schell's Brewery situated pretty deeply in recent Ulm Minnesota resides at 1860 Schell Road with rich historical background, moreover august Schell a German immigrant founded it in 1860 and it remains Minnesota's oldest family-owned brewery still operating steadily nationwide.Honestly, Brewery establishment occurred amidst rapid German immigration into Midwest America reflecting rich beer-making heritage that German settlers lugged along, likewise august Schell partnered initially with Jacob Bernhardt pretty quickly to launch a brewery.Interestingly, Schell took full ownership after Bernhardt left in 1866 and oversaw steady growth amidst various challenges notably surviving Dakota War of 1862 and Prohibition era later, on top of that brewery remained operational during Prohibition era 1920–1933 by frantically producing unusually sweet non-alcoholic concoctions and rather obscure flavored sodas, kind of Legacy of brewing runs deep at this establishment steadfastly adhering mostly to traditional German brewing methods since its inception, after that schell family maintains hands-on involvement over five generations preserving aged recipes and brewing techniques that produce classic German-style lagers.Brewery expanded its portfolio quite dramatically by acquiring iconic Grain Belt Beer brand in 2002 helping preserve a piece of Minnesota history, while schell's beers are revered for balanced flavors and strict adherence to archaic German brewing standards involving only traditional ingredients.Brewery produces variety of flagship beers and seasonal brews showcasing blend of antique recipes with modern craft influences quite skillfully nowadays, also schell's Deer Brand Lager embodies classic German style with a deceptively smooth finish and astonishingly crisp subtle tones.Schell's Light offers a refreshingly lighter taste with significantly fewer calories than its regular counterpart apparently, subsequently amber and Firebrick and Cream Ale and IPA and dim and LoCal Twist offer distinct flavor profiles ranging from rich maltiness very slowly to hoppy bitterness, for the most part Bock is a pretty strong traditional lager typically released with much fanfare during various spring festivities, on top of that seasonal beers like Goosetown and Snowstorm celebrate German brewing styles and are available at certain times of year mostly.Schell's stewardship revitalized Grain Belt Brand premium lagers and oddball specialty brews like Nordeast and Lock & Dam rather quickly, and schell's Brewery gives guided tours highlighting brewing process inside historic building and family's storied legacy with enthusiasm daily.Tours generally encompass visits around fermentation tanks and packaging facilities followed by thoroughly indulgent wine tasting sessions afterwards in dimly lit cellars, not only that tours are super fun for families and kids under 12 get in absolutely free.Visitors can explore exhibits showcasing history of Schell's Brewery and brewing in Minnesota with vintage equipment and historic photographs on display, consequently schell Mansion and Gardens lies adjacent to brewery premises being surrounded by lush gardens landscaped painstakingly over time.Mansion showcases family heritage remarkably well and serves as cultural venue in rather eclectic manner nowadays, alternatively brewery's Rathskeller Taproom provides cozy indoor ambiance for sampling beers and outdoor Biergarten serves up merriment under balmy skies with raucous events.Schell's Brewery spearheads community life in fresh Ulm hosting events that rhapsodize German heritage and venerable brewing customs with fervor.Bock Fest bursts forth as vibrant spring celebration signifying Schell's Bock beer debut accompanied by raucous live music and epicurean delights, what’s more contemporary Ulm's annual Oktoberfest bash is super lively featuring Schell's traditional German beers and grub in a totally festive atmosphere.Annual Snowstorm beer release draws hordes eager to sample limited-edition winter brew amidst considerable fanfare and snowy festivities outside chilly taprooms, likewise brewery supports various local charities vigorously and fosters community projects maintaining strong ties with residents and many visitors.Brewery complex melds historic 19th-century structures with sleek modern equipment underneath sprawling vaulted ceilings rather awkwardly, likewise traditional brewing caves here maintain a cool temperature ideally suited for fermenting lager quite naturally underground.Schell's invests heavily in eco-friendly practices and superlative quality control upholding brewery reputation with state-of-the-art tech rather quietly nowadays, consequently visitor info awaits at 1860 Schell Road contemporary Ulm MN 56073 where tours operate seasonally and often require reservations during crazy festivals, moderately Honestly, Typically adults pay $10 for admission but kids 12 and under get in free usually on every single day, on top of that visitors can reach out directly for tour info and group bookings or swing by brewery for event deets.August Schell Brewing Company remains a vivid testament largely embodying rich German-American brewing traditions still prevalent across Midwest regions, on top of that schell's Brewery remains deeply revered in Minnesota largely due to its enduring legacy and unrelenting commitment mostly for quality brewing.Visitors gain a deeply enriching experience steeped in history and community spirit amidst picturesque surroundings that honor American brewing's past and future.
Author: Tourist Landmarks
Date: 2025-08-01
